Conversion on Pierre-Henry Soria – CTO Insights, Software Architecture & Product Leadershiphttps://blog.pierrehenry.be/tags/conversion/Recent content in Conversion on Pierre-Henry Soria – CTO Insights, Software Architecture & Product LeadershipHugoen-USCopyright © 2026, Pierre-Henry Soria.Wed, 10 May 2017 14:46:00 +0200How I Explain Product Benefits Without Making False Promiseshttps://blog.pierrehenry.be/blog/how-i-explain-product-benefits-without-making-false-promises/Wed, 10 May 2017 14:46:00 +0200https://blog.pierrehenry.be/blog/how-i-explain-product-benefits-without-making-false-promises/A feature explains what a product does. A benefit explains why that matters without promising a result the product cannot control.